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What is a backlink

Backlinks – what are backlinks?

What are backlinks and what do they do?

A backlink is a link created when a website links to another website. Back links may also be called incoming links or inbound links. Backlinks are an extremely important aspects of SEO.

Seo explainer
a backlink is created when one website links to another

What are they important?

Backlinks are especially important for SEO because they represent an introduction from one site to another. In essence, backlinks to your website are a signal of a “vote of confidence“ to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines may believe the content is worth linking to and therefore also worth surfacing on a SERP. Earning these backlinks can have an extremely positive effect on a site’s ranking and search visibility.

Earning and creating backlinks

Earning back links is an essential component of offsite SEO. The process of earning these links is known as link building.

Some back links are more valuable than others. Followed back links from a trustworthy, popular, high authority site are considered the most desirable back links to earn. While backlinks from low authority, potentially spammy sites are typically undesirable for your website. Whether or not a link is followed (i.e. whether a site owner specifically instructs search engines to pass or not pass a link) is also relevant. While do-follow links are important, do no under estimate the the value of no follow links. Even being mentioned on high-authority sites can give your website a boost in ranking.

What about outbound links?

Just as some back links are more valuable than others, links that you create to other sites also differ in value. When linking to another site, the choices you make regarding the page from which you link (page authority, content, search engine accessibility etc) the anchor text you use, whether you choose to follow or nofollow the link and any meta tags associated with the linking page can all influence the value of the backlink created.

Backlink research

Back links can be time-consuming to earn. Brand new sites or those expanding their keywords range might find it difficult to begin their link building journey. That is where back link research comes in. By examining a back link profile to a competitor that’s already ranking well for your target keywords, you can gain valuable insight into how link building may have helped them. A back link tool can help uncover these links so you can targets the same domains to help link building for your site.

Backlink Blogs

Here at backlink blogs we specialise in helping new sites all those looking to expand their reach to get those all important high authority dofollow backlinks. We can embed links to your site in original content blog posts to help you create those important first back links and start your journey towards improved organic search engine ranking.

Get in touch today to discuss your needs and how little it can cost to start improving your ranking and page authority –